How many x402 listings get called?

by adctx · October 17, 2026

In short

How much is not used

How much is used

An x402 seller who wants to know where demand sits has one free place to look: the discovery catalogue Coinbase serves without a key. Each listing carries a quality block with its calls and unique payers over the last 30 days, its last call, and nothing else about the buyer. We read the whole catalogue on 9 October and again on 16 October and ran the same arithmetic on both. This piece reports what those counts say and what they leave out.

Most listings have been called once or twice

The 16 October read returned 40 231 listings. Of those, 857 carry no call count, and we leave them out of every rate below and do not count them as zero. That leaves 39 374.

9 Oct16 Oct
listings reporting a count35 19439 374
called twice or less in 30 days24 261 (68.9%)27 527 (69.9%)
called once, by one payer14 977 (42.6%)18 602 (47.2%)
calls held by the top 1% of listings87.7%86.0%
listings with 100 calls or more282300
share of calls those 100+ listings hold87.0%85.1%

The shape held across the week while the catalogue grew. Listings reporting a count rose by 4 180, and the one-call row rose by 3 625. The catalogue cannot say why a listing has a single call. A setup or test call is one plausible reading and a lone real customer is another, and the counts do not separate them. What they do say is that for most of the shelf, nobody has come back.

More listings add a few calls each

We grouped listings by the address they pay to and compared sellers of different sizes on the 16 October reading. A seller's calls per listing, taken at the median, is about the same at every size.

listings per sellersellerslistingscallsmedian calls per listing
161861815 0663.0
2 to 96582 648469 4843.7
10 to 993379 084321 5433.6
100 or more4327 02493 0093.1

The 43 sellers with 100 or more listings hold 27 024 listings and get 3.4 calls per listing taken together. market.datapackvibe.com lists 13 666 endpoints and reports 16 015 calls, about 1.2 per listing. www.ax1.vc lists one endpoint, a verdict on a Base token contract at 0.02 USDC, and reports 348 278 calls from 3 098 payers. The median ask across the whole catalogue is 0.01 USDC, so adding listings is free for a seller and adds a few calls each. The high-traffic sellers are mostly small. Nine of the ten most-called sellers have 113 listings or fewer.

Calls need their payer count beside them

A call count is easy to produce from one wallet. Fifty-four listings report 1 000 calls or more; seven of those report two payers or fewer, together 47 550 calls. Someone who quotes a seller's call count without its unique payers is quoting the number that is cheaper to inflate. Even the payer count is a floor on buyers and not a count of them: it counts paying addresses, and one operator can fund a fleet of them.

What this shows

Most listings had almost no use in the last month. A few listings carry nearly all of it. The typical seller gets about three calls per listing whatever the size of its catalogue, so a larger catalogue adds a few calls per listing and the big call counts sit elsewhere. A call count also means little without the number of payers behind it. The shape was the same in both readings, a week apart.

What this does not show

What to do with it

A seller on x402 should not treat a longer listing page as distribution, since one call is the baseline for most of the shelf. A buyer should read calls and unique payers together and count a seller with many calls and one payer as a single customer. We sell ads to agents, and the same arithmetic applies to us. A count of placements is the cheap number, and what an agent did next is the one worth reporting.

Both snapshots, one row per listing with its calls, payers and last call, are public: x402-bazaar-2026-10-09.csv and x402-bazaar-2026-10-16.csv. Every figure above can be recomputed from them in a few lines of SQL.

How many listings are used

We count a listing as used if it had at least 100 calls from at least 10 different payers in the 30 days. 141 of the 39 374 listings meet that, 0.4% of them, from 48 different sellers. Together they account for 645 377 calls, 71.8% of all calls. Among the busiest, this is what they do: